Somerford

Where futures flourish

Somerford is a masterplanned community in Clyde North, one of Melbourne’s fastest-growing corridors. With several competing estates nearby, AVJennings needed more than a name; it needed a standout brand and seamless customer experience that would connect with buyers on both emotional and practical levels.

From heritage to hope

The land’s equestrian history inspired the brand idea: a modern community grounded in strength, freedom, speed, and stability—qualities symbolised by the stride of a racehorse.

This became the creative thread that ran through every part of the brand—from the name and identity to how we told the story on-site, online, and in print. Somerford became a place of movement and momentum, where people could imagine a confident future.

Designed to feel different

While most developments blend into one another, Somerford was intentionally crafted to feel human, warm and full of heart. We avoided the clichés of house-and-land marketing, and instead focused on creating a brand experience that was:

• Approachable yet aspirational

• Visually distinctive with rich colours and movement

• Rooted in story, not sales speak

A seamless brand experience

More than a visual identity, Somerford was designed as a connected ecosystem—where every digital and physical touchpoint felt cohesive, intentional, and easy to navigate.

• We designed the experience to support buyers from initial discovery to final decision, including:

• A clear, conversion-optimised landing page with brand storytelling

• Integrated campaign creative across digital, social and outdoor

• Interactive brochures and digital assets to reduce friction and ensure seamless transition from brochures to website and products.

• Onsite display village signage aligned with the brand

• Merchandise, maps, and printed collateral for consistent in-person experience

Each interaction reinforced the brand promise—a place of heart, ease, and momentum—building confidence at every stage of the buyer journey.

Deliverables

• Community name and positioning

• Brand identity system

• Campaign creative (digital + traditional)

• Display suite signage and brochures

• Branded merchandise

• Web and social assets

• Integrated customer journey planning

Outcomes

• Significant increase in qualified leads and conversions

• Strong brand recognition and buyer recall

• Winner of Brandie Award – Best Property Developer Brand

• Lift in campaign performance across digital channels