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05 / ABOUT · TYDAL AGENCY

EST. 2025 · AUSTRALIA

WHO WE ARE

An internal agency

for the property sector.

Not a generalist studio. Not a hired consultant. Tydal operates as an extension of your team – embedded, accountable, and built for one industry.

/01

MANIFESTO

We started Tydal in 2025 because the agency model was broken for property.

Generalist studios moved on after launch. Consultancies left at strategy. Internal teams couldn’t get to specialist depth without scaling cost. The work that actually sold – the brand carrying ten years of releases, the website that compounded organic enquiry, the strategy that survived the second market cycle – was nobody’s job.

So we built it.

Tydal is one team across three disciplines, working only in property, embedded with developers from brief to phase 2. Eight years in the sector. Twenty-plus community brands shipped. $1 billion of GDV represented to market. Ninety-four percent of clients return for the next release.

8

YEARS

in property

4

Industry Awards

across design & digital globally

20+

COMMUNITY BRANDS

shipped

Senior

TEAM

no juniors, no handoffs

$1B+

PORTFOLIO

represented in market

1

INDUSTRY

property & property adjacent only

8

YEARS

in property

$1B+

PORTFOLIO

represented in market

Senior

TEAM

no juniors, no handoffs

20+

COMMUNITY BRANDS

shipped

4

Industry Awards

across design & digital globally

1

INDUSTRY

property & property adjacent only

/02

HOW WE WORK

Embedded.

We sit inside your team – slack, standups, review cycles. Not a vendor.

Specialist.

Property only. Eight years of pattern recognition you don't pay to learn.

Long-arc.

Built to outlast the campaign. We measure on retention, not launch metrics.

Accountable.

One team, one POC, written diagnostics, quarterly reviews. No mystery.

/03

OUR DIFFERENCE

01

We’ve been on your side of the table.

More than eight years inside a national property developer, across marketing, sales, customer experience and digital. We know how those functions connect, where they break, and what actually gets signed off.

More than eight years inside a national property developer, across marketing, sales, customer experience and digital. We know how those functions connect, where they break, and what actually gets signed off.

02

We’ve run the engine room.

Creative delivery across 20+communities with a small senior team. Brands, campaigns, display suites, digital platforms, sales collateral, all of it live at once. We know what volume looks like because we carried it.

Creative delivery across 20+communities with a small senior team. Brands, campaigns, display suites, digital platforms, sales collateral, all of it live at once. We know what volume looks like because we carried it.

03

We’re built for how work gets made now.

A senior team and a modern operating model, with no agency pyramid. Your project gets experienced people, more options explored, and faster turnarounds, without the overhead of a full service structure.

A senior team and a modern operating model, with no agency pyramid. Your project gets experienced people, more options explored, and faster turnarounds, without the overhead of a full service structure.

04

Strategy and execution, without the handoff.

The people who diagnose the problem are the people who solve it.

The people who diagnose the problem are the people who solve it.

05

Measured on outcomes.

Conversion, engagement, and long-term customer relationships. Not deliverables shipped.

Conversion, engagement, and long-term customer relationships. Not deliverables shipped.

READY?

Most projects

begin with a

conversation.

hello@tydalagency.com.au

Brand & Experience DesignProperty Sector · est. 2025
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