Rosella Rise

Rosella Rise is a new residential community located in the Central Coast region of New South Wales. Inspired by the site’s natural topography and the native rosellas often seen in the area, the brand captures a sense of elevation, tranquillity and connection to nature.

We were engaged to create a brand identity that would reflect the unique character of the land while appealing to a broad audience of future residents. The design system draws from the gentle curves of the landscape and the distinctive colouring of the eastern rosella, resulting in a visual language that is fresh, inviting and grounded in place.

From brand strategy through to marketing collateral and signage, the Rosella Rise identity creates a consistent and memorable presence across every touchpoint. The outcome is a brand that feels genuinely local, with a strong sense of belonging and an optimistic outlook on the future community.