Pro9

The Brief

Pro9 engaged us to modernise and streamline their website to better showcase their innovative walling system. As a growing player in the construction technology space, they needed a platform that would educate the market, clearly articulate product benefits, and build trust with developers, builders and government clients.

Our brief was to redesign the site with a focus on improved storytelling, UX, and performance—while making it easier for internal teams to manage and update content moving forward.

Our Approach

We began by mapping out the information architecture, aligning it with customer intent and typical user flows. Two key user journeys emerged: one for prospective clients seeking product validation (features, benefits, certifications), and another for construction professionals looking for technical resources and real-world applications.

The UX and visual design needed to feel clean, confident, and future-focused—reflecting the engineered nature of the product and reinforcing trust. We introduced clearer typographic hierarchy, modular layouts, and stronger calls to action throughout the site. We also made sure to surface proof points early, including client logos, certifications, and success stories.

A mobile-first design approach ensured the site remained accessible and engaging across all devices, especially for on-site builders and decision-makers.

Outcomes

The redesigned website positions Pro9 as a market-ready, trusted provider of smart construction systems.

Key outcomes include:

• Clear articulation of product benefits through simplified visual diagrams and focused feature blocks

• Improved lead generation via stronger CTAs and a dedicated “Talk to our Team” form

• Mobile optimisation for on-the-go accessibility

• Improved content structure that supports sales conversations and technical decision-making

• Client logos and case studies used to build social proof and demonstrate credibility

The new site provides a flexible foundation for future growth, with a backend that allows Pro9’s internal team to easily manage and evolve content as their offerings expand.