Modern residential complex with lush greenery and contemporary design. Overlay text reads "Arbor Rochedale Residences" with botanical line art.
astrik-icon

Building a refined brand and print suite for an exclusive residential release

Arbor

Back

Back

Back

Creative Focus

Brand

,

Experience

Industry

Property

Year

2021

View Project

View Project

View Project

Feel like Flourishing.

Arbor at Rochedale is a boutique collection of architecturally designed townhomes set within a leafy pocket of Brisbane’s southern corridor. Designed for modern living with a strong connection to nature, the project offers a rare balance of calm and convenience.

The name ‘Arbor’ draws from the natural canopy that defines the area, while evoking a sense of shelter, growth and community. Our brief was to develop a brand identity that captured these qualities and positioned the development as both contemporary and considered.

The visual identity combines clean architectural lines with organic textures and a soft, natural palette. This reflects the duality at the heart of the project — refined homes set within a green, welcoming environment. The brand was applied across a suite of marketing materials and display assets, creating a cohesive and elevated customer experience from first impression to final decision.

Open brochure showing a map on the left page with icons and streets labeled. The right page has text with a clean layout and reads "Feel Life Flourishing Around You."
Open brochure showing a map on the left page with icons and streets labeled. The right page has text with a clean layout and reads "Feel Life Flourishing Around You."
Open brochure showing a map on the left page with icons and streets labeled. The right page has text with a clean layout and reads "Feel Life Flourishing Around You."
Three stacked dark gray booklets with 'Arbor' logo and subtle leaf design. The booklets convey a sleek and professional tone.
Three stacked dark gray booklets with 'Arbor' logo and subtle leaf design. The booklets convey a sleek and professional tone.
Three stacked dark gray booklets with 'Arbor' logo and subtle leaf design. The booklets convey a sleek and professional tone.
Modern residential complex with lush greenery and contemporary design. Overlay text reads "Arbor Rochedale Residences" with botanical line art.
Modern residential complex with lush greenery and contemporary design. Overlay text reads "Arbor Rochedale Residences" with botanical line art.
Modern residential complex with lush greenery and contemporary design. Overlay text reads "Arbor Rochedale Residences" with botanical line art.
A collage of family moments: A couple cuddles a dog on a couch, a father barbecues with his son, a man plays in a pool with a baby, and a family enjoys a meal together.
A collage of family moments: A couple cuddles a dog on a couch, a father barbecues with his son, a man plays in a pool with a baby, and a family enjoys a meal together.
A collage of family moments: A couple cuddles a dog on a couch, a father barbecues with his son, a man plays in a pool with a baby, and a family enjoys a meal together.