Vinay Raja spent more than eight years inside AVJennings, one of Australia's oldest developers, working across marketing, sales and customer experience. Over that time the same pattern kept repeating. Strong projects, held back by a brand, a sales experience and a customer journey that were never designed to work together.
Most agencies only ever see one slice of that. He saw the whole thing, including the parts that quietly break after the campaign is over.
He started Tydal to work on that problem from the outside, using what he learned on the inside. It's why Tydal sits on your side of the table.
